One of our core strengths and something our customers LOVE is the fact that ZINKT is Salesforce native.
But what does that mean?
It’s simple! Salesforce native means a product is built entirely within the Salesforce platform. Because the app is designed specifically for Salesforce and built on Salesforce technology, it doesn’t require integration with the Salesforce API.
In short, that means no plug-ins, data transfers or new tools to master.
The best bit? We’d argue it’s that you get to use your existing skills and knowledge to great effect. You and your team already know Salesforce so you don’t have to learn, implement and adopt new tech. This massively reduces the time it takes for you to realise value and drastically reduces utilisation challenges.
But there are plenty more advantages.
Ten reasons Salesforce native beats off platform alternatives
1. No integration required
Salesforce-native products do not require complex integrations or third-party middleware. This ensures data flows smoothly between the native app and Salesforce without delays or inconsistencies.
2. Unified data experience
Native products operate on the same data model as Salesforce, so users don’t have to duplicate or sync data across systems. The benefit is fewer errors and real-time information.
3. Familiar user interface
Salesforce-native apps inherit Salesforce’s interface and design principles, creating a consistent user experience. This reduces the learning curve for users, who are already familiar with the platform’s look and feel.
4. Faster implementation
Teams can deploy native apps much faster than non-native solutions because they don’t require external connectors or bespoke integrations. This saves time and reduces upfront implementation costs.
5. Enhanced performance and reliability
Native apps benefit from Salesforce’s robust infrastructure and security. They are optimized to run on Salesforce’s servers, leading to better performance and fewer downtime issues than apps reliant on external hosting.
6. Advanced customisation and automation
Native apps integrate seamlessly with Salesforce tools like Flow, Process Builder, and Apex. This allows users to create highly tailored workflows and automate processes without needing external tools or scripts.
7. Robust compliance and security
Salesforce-native products adhere to the platform’s rigorous security standards, including role-based access and data encryption. For industries with strict compliance requirements, this can be a critical advantage.
8. Single source of truth
A native app keeps all your data within Salesforce, providing a centralised view of your operations. This eliminates the need to switch between systems or reconcile data from multiple sources.
9. Leverage Salesforce features
Native apps can fully use Salesforce features like reports, dashboards, Einstein AI, and AppExchange integrations, enhancing functionality and providing deeper insights.
10. Scalability and futureproofing
As Salesforce evolves, native apps automatically benefit from updates to the platform. Non-native products might lag or require manual updates to stay compatible.
In summary, native solutions should be the preferred choice for any business heavily invested in Salesforce. They provide a streamlined, reliable, and user-friendly experience that aligns perfectly with the rest of the platform.
