Salesforce native explained

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One of our core strengths and something our customers LOVE is that ZINKT is Salesforce native. 

But what does that mean?

It’s simple! Salesforce native means a product is built entirely within the Salesforce platform. Because the app is designed specifically for Salesforce and built on Salesforce technology, it doesn’t require integration with the Salesforce API. 

In short, that means no plug-ins, data transfers or new tools to master.

But the best bit? We’d argue it’s because you can use your existing skills and knowledge to get the software working for you immediately. You and your team already know Salesforce, so you don’t have to learn, implement, and adopt new tech, which massively reduces the time it takes to realize value and drastically reduces utilization challenges. 

But there are plenty more advantages. Watch our video and read on to learn more.

Ten reasons Salesforce native beats off platform alternatives 

1. No integrations

    Products built in Salesforce don’t need integrations or third-party connections. This keeps IT people happy, removes security concerns, and reduces costs.

    2. Your data stays in Salesforce

    With Salesforce native products, there’s no requirement to duplicate or sync data across systems. This is more secure than off-platform solutions, eliminates the risk of data errors and ensures real-time insights.

    3. Everything’s familiar

    Native apps use Salesforce’s interface and design principles. Users instinctively know how to use them, reducing the learning curve and accelerating adoption.

    4. Fast implementation

    Salesforce native apps don’t need integrations or customization. They have a familiar design and UX, so they’re fast to implement. This helps reduce costs, too.

    5. Better performance and reliability

    Native apps are optimized to run on Salesforce’s servers, leading to better performance and fewer downtime issues than those hosted outside the Salesforce ecosystem. 

    6. Advanced customisation and automation

    Native apps integrate seamlessly with Salesforce tools like Flow, Process Builder, and Apex, meaning users can create highly tailored workflows and automate processes without needing external tools or scripts.  

    7. Robust compliance and security

    Salesforce-native products adhere to the platform’s rigorous security standards, including role-based access and data encryption. This can be a critical advantage for industries with strict compliance requirements.  

    8. Single source of truth

    A native app keeps all your data within Salesforce, providing a centralized view of your operations. Eliminating the need to switch between systems or reconcile data from multiple sources is a massive win.

    9. Leverage Salesforce features

    Native apps can fully use Salesforce features like reports, dashboards Einstein AI, and AppExchange integrations, enhancing functionality and improving insights.  

    10. Scalability and futureproofing

    As Salesforce evolves, native apps automatically benefit from platform updates. Non-native products might lag or require manual updates to stay compatible. 

    It’s clear to see that native solutions offer tangible benefits for any business heavily invested in Salesforce. They provide a streamlined, reliable, and user-friendly experience that aligns perfectly with the rest of the platform.

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