Meet the team: Isabella Matthews

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Picture of Bella Matthews

At ZINKT, we believe first impressions matter – and Bella Matthews is often the first person our future customers meet.

As our Business Development Representative, Bella’s job is about far more than cold emails and cadences.

“I create new business opportunities by understanding prospects’ needs and introducing them to the right solution: ZINKT.

From outreach to real impact

Bella brings energy and creativity to every part of the role.

“People assume it’s all about scripts — but it’s not. You need to be creative, flexible, and tuned into the person you’re speaking with.”

And when you believe in the product? That makes it even easier.

“I love connecting with people, hearing their challenges, and giving them something that just works.”

Tools that help 

Bella keeps her workflow tight by leaning on the right tools — especially AI.

“AI helps me sharpen my messages and stay focused. It gives me back time so I can concentrate on building relationships.”

ZINKT… explained like you’re 10 

We asked Bella how she describes ZINKT to family and friends who have no clue what commissions or Salesforce even are.

“It’s a tool that shows salespeople how much they’ve earned, in real time. Like a live scorecard, but for money!”

Fun facts from the field 

Quickfire Bella 🔥

📣 Best feedback? “That I’m a fast learner, driven, and a go-getter who puts in the work.”

📍 Strangest place worked from? A train carriage – effective, until someone behind her took a very dramatic phone call.

🎧 Guilty pleasure? Live gigs, city breaks, and catching up with friends and family.

🗺 Fun fact? Bella has absolutely no sense of direction. She’s lived in the same town for 19 years, and still uses Google Maps to find her way around.

✈️ Where now vs. where next? Currently in Birmingham, UK. Dreaming of a sunny spot abroad with a good book and zero notifications.

Want to meet more of the ZINKT team? 
Follow us on LinkedIn or keep an eye here on the blog.

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