How Digital Realty cut manual processes, unified data across Salesforce instances, and empowered their team to scale compensation with confidence.
“ZINKT has streamlined how we interact with our data and how we process our data.”
Reid Hoff, Senior Manager of Sales Operations
Digital Realty is the largest global provider of cloud- and carrier-neutral data center, co-location, and interconnection solutions. Supporting the world’s leading enterprises across various industries, including IT, finance, healthcare, and manufacturing, Digital Realty is built on a mission to provide customers with a trusted foundation for scaling their digital business.
But with rapid growth, acquisitions, and multiple Salesforce implementations, managing compensation became increasingly complex.
“Our objective was to try and find a solution that would allow us to take control of the process end-to-end. And not only that, take ownership.” Louis Liao, Senior Director of Sales Operations said.
“With ZINKT, one of the things that we were really impressed by was the ability to change the field mapping with just a click of a button.”
About Digital Reality
Mission: Provide scalable, trusted data infrastructure for global enterprises.
Key staff involved: Louis Liao, Senior Director of Sales Operations, and Reid Hoff, Senior Manager of Sales Operations
Challenges: Multiple Salesforce instances, manual processes, lack of integration, limited visibility, complex compensation plans
The challenge
As a rapidly growing company, Digital Realty’s growth introduced new layers of complexity in compensation management. With multiple Salesforce implementations due to acquisitions and mergers, the company found itself in an increasingly complex environment.
Louis Liao explains:
“As the company was growing, it became important to intelligently manage the different data needed for the many compensation plan combinations.”
The ZINKT solution
Understanding the unique needs of Digital Realty, ZINKT streamlined their Salesforce experience with:
- Unified data management: Enabled integration across multiple Salesforce instances, simplifying compensation workflows and eliminating manual data loads.
- Ease-of-use: Provided intuitive field mapping tools that allowed admins to make changes with just a few clicks, no custom development required.
- Ownership and control: Empowered the sales operations team to take full ownership of their end-to-end compensation process, improving governance and scalability.
- Responsive support: Delivered high-touch implementation support, with fast response times and hands-on guidance throughout the rollout.
Reid Hoff shares:
“I saw response times within just a few hours and a typical remedy within a day or so. It was a great experience.”
“Another benefit of ZINKT is we have more control of our end-to-end process … now within a few clicks inside of Salesforce, everything just works. It’s just so much easier. I’m spending less time in Excel manually working with data.”
The impact
Following ZINKT’s implementation, Digital Realty experienced measurable improvements across their compensation operations:
- Reduced admin time: ZINKT delivered a 40% reduction in administration time, freeing up resources and improving operational efficiency.
- Improved data visibility: ZINKT added crucial visibility to upstream processes, helping uncover gaps and enabling proactive improvements.
- Eliminated manual data loads: Manual uploads from multiple Salesforce instances were replaced with automated, scalable workflows.
- Greater ownership and control: The sales operations team gained full control of their solution, reducing reliance on reconfiguring existing platforms.
- Enhanced sales experience: Sales reps now have more time to review their incentive data before payroll submission, increasing confidence and reducing questions.
- Better audit and compliance: ZINKT improved how Digital Realty interacts with upstream data, enabling better reporting and audit trails.
Reid underscores this transformation:
“With ZINKT we now can give our sales reps more time to review their incentives, prior to submitting to payroll. I feel this gives them more confidence in the information.”
“I would say [with ZINKT] there was a very high level of service. We had multiple calls; the team was very close, hand-holding us all the way through.”
Ready to get Salesforce working for you, not against you?
Talk to us and see how ZINKT can streamline your operations and let your team focus on what matters.
Why choose ZINKT?
- Real-world expertise: Our team brings years of hands-on Salesforce experience, ensuring practical solutions tailored to your unique business needs.
- Clicks not code: Easy-to-use solutions built directly in Salesforce, simplifying your workflows without complex integrations
- Transparent collaboration: Clear communication, predictable outcomes, and no surprises – ever.
- Flexible solutions: Our tailored, agile approach ensures your Salesforce environment adapts effortlessly as your business evolves.
- Long-term empowerment: We don’t just implement; we equip your team for lasting success and independence.